Selected work
2017 - Present Day
Zwift Academy is a global training program and a competition to find the next pro cyclist. In 2019, the Academy opened its doors to the Running and Tri community.
Worked alongside our creative director to design the branding system for Zwift’s first bike hardware debut. I led everything from packaging to instruction manuals and CMF exploration.
When some of my work friends decided to run a 340-mile relay race, they passed the baton to us for help. I served as creative lead on the project.
Zwift Yorkshire
Branding, Design, Direction
Podium Speed Shop
Branding, Design, Direction
Ojai Rancho Inn
Self-Initiated
Desert Daze Mix
Self-Initiated
Cycling Apparel
Branding, Design, Direction
Zwift Fuego Flats
Branding, Design, Direction
Joe Hewison
Art Director, Zwift
Hector Rodriguez
Co-Founder, Franco Bicycles
Lloyd Murphy
Group Creative Director, Zwift
I highly recommend Ricardo as an exceptional lead graphic designer who consistently demonstrates the ability to create highly aesthetic and conceptual solutions to all visual problems. He is adept at maintaining brand consistency while at the same time evolving visual language. Ricardo’s talent lies in his unique tangential process where he approaches via an often surprising, yet highly relevant angle. Read More