Jet to
the Desert

The inspiration for the Zwift Fuego Flats expansion was flat desert landscapes with occasional moments of oasis and indulgence, reminiscent of places like Palm Springs. The city section features Googie and mid-century inspired signage, which served as a catalyst for creating the key art for Fuego Flats. From there, I developed assets for web, social, and email, and also contributed to adding motion to the end card of the launch video.