Ricardo Aceves

Zwift Academy

Case Study

Zwift Academy

I led the 2019 brand refresh of Zwift Academy and worked alongside the lead copywriter to storyboard and pitch the announcement video to internal stakeholders.

Branding

Art Direction

Design

Branding | Art Direction | Design

Image of an iPhone lying on a table

Finding the Next
Pro Cyclist

Zwift Academy is a global training program and a competition to find the next pro cyclist. In 2019, the Academy opened its doors to the Running and Tri community. I lead the branding refresh and developed a new ‘Z’ logo, adding a sense of activation and elevation to the next level. The concept was brought to life across web, graphic, and motion applications.

Clock on the wall
Clock on the wall
Clock on the wall
Clock on the wall

Additional
Assets

In addition to the launch video, I collaborated with a talented in-house motion designer to bring the Zwift Academy logo to life. Some other items for this campaign included merchandise, social media pieces, and email designs.

Image of bed sheets
Image of bed sheets
Image of a side table with lamp
Image of a side table with lamp
Zwift Academy logo colors animated
Zwift Academy logo colors animated
Zwift Academy social wallpapers
Zwift Academy social wallpapers

The Team

Copywriter: Aaron Small

Motion: Kim Huynh

Video: Mind Spark

Image of coffee being poured into a glass
Image of coffee being poured into a glass

Ricardo Aceves | Portfolio

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