Ricardo Aceves

Watopia Run Crew

Case Study

Watopia Run Crew

For the grueling Speed Project event, I drew inspiration from the salt flats racing of the 1950s and 60s. The graphics package recalled the checkered days of hand-painted race cars and the moto lifestyle.

Graphic Design

Brand Identity

Graphic Design | Brand Identity

Image of a computer and keyboard on a desk

The Speed Project

When some of my work friends decided to run a 340-mile relay race, they passed the baton to the Zwift creative team for help. I served as creative lead on the project, designing everything from race-day kit to wrapping their support van.

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of hand drawn wireframes
Image of hand drawn wireframes
Image of someone sketching logos
Image of someone sketching logos
Image of a man wearing a beanie from behind
Image of a man wearing a beanie from behind
Image of an iPhone lying on a table
Image of an iPhone lying on a table

Ricardo Aceves | Portfolio

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